Holistic User Experience Design Agency in London

Holistic User Experience Design Agency in London

Creating Intuitive UX Redesigns for B2B Enterprises

Creating Intuitive UX Redesigns for B2B Enterprises

Greenlight Office admin panel mobile screens laid out diagonally
Greenlight Office admin panel mobile screens laid out diagonally
Greenlight Office admin panel mobile screens laid out diagonally
Greenlight Office admin panel mobile screens laid out diagonally
Greenlight Office admin panel mobile screens laid out diagonally

Need an organisational improvement?

Need an organisational improvement?

Clients who reach out to us are often B2B enterprises operating on legacy systems or outdated redesigns that need a systematic usability overhaul.

We design experiences where empathy meets efficiency, powered by research and data. Our strategic UX redesigns delivers on improving system efficiency, removing friction points, and making it effortless for teams to find what they need, where they want it.

Clients who reach out to us are often B2B enterprises operating on legacy systems or outdated redesigns that need a systematic usability overhaul.

We design experiences where empathy meets efficiency, powered by research and data. Our strategic UX redesigns delivers on improving system efficiency, removing friction points, and making it effortless for teams to find what they need, where they want it.

UX design features

UX design features

User Experience Audit

01

Through a detailed UX audit, we analyse user flows, interface clarity, and accessibility to identify friction points and opportunities for improvement.

User Experience Audit

01

Through a detailed UX audit, we analyse user flows, interface clarity, and accessibility to identify friction points and opportunities for improvement.

User Experience Audit

01

Through a detailed UX audit, we analyse user flows, interface clarity, and accessibility to identify friction points and opportunities for improvement.

User Experience Audit

01

Through a detailed UX audit, we analyse user flows, interface clarity, and accessibility to identify friction points and opportunities for improvement.

User Experience Audit

01

Through a detailed UX audit, we analyse user flows, interface clarity, and accessibility to identify friction points and opportunities for improvement.

Persona Development

02

By defining clear user personas, we help you understand your audience’s goals, pain points, and motivations, turning real data into human insights.

Persona Development

02

By defining clear user personas, we help you understand your audience’s goals, pain points, and motivations, turning real data into human insights.

Persona Development

02

By defining clear user personas, we help you understand your audience’s goals, pain points, and motivations, turning real data into human insights.

Persona Development

02

By defining clear user personas, we help you understand your audience’s goals, pain points, and motivations, turning real data into human insights.

Persona Development

02

By defining clear user personas, we help you understand your audience’s goals, pain points, and motivations, turning real data into human insights.

Interviews & Surveys

03

We conduct in-depth interviews and surveys to uncover behavioural patterns and validate assumptions, ensuring your product meets actual user needs.

Interviews & Surveys

03

We conduct in-depth interviews and surveys to uncover behavioural patterns and validate assumptions, ensuring your product meets actual user needs.

Interviews & Surveys

03

We conduct in-depth interviews and surveys to uncover behavioural patterns and validate assumptions, ensuring your product meets actual user needs.

Interviews & Surveys

03

We conduct in-depth interviews and surveys to uncover behavioural patterns and validate assumptions, ensuring your product meets actual user needs.

Interviews & Surveys

03

We conduct in-depth interviews and surveys to uncover behavioural patterns and validate assumptions, ensuring your product meets actual user needs.

Information Architecture

04

From sitemaps to navigation structures, we organise content and create logical hierarchies that make finding information intuitive and effortless.

Information Architecture

04

From sitemaps to navigation structures, we organise content and create logical hierarchies that make finding information intuitive and effortless.

Information Architecture

04

From sitemaps to navigation structures, we organise content and create logical hierarchies that make finding information intuitive and effortless.

Information Architecture

04

From sitemaps to navigation structures, we organise content and create logical hierarchies that make finding information intuitive and effortless.

Information Architecture

04

From sitemaps to navigation structures, we organise content and create logical hierarchies that make finding information intuitive and effortless.

Low-to-High Fidelity Wireframes

04

Every great interface starts with structure. We design low-fidelity sketches to map ideas quickly, then refine them into detailed, high-fidelity wireframes.

Low-to-High Fidelity Wireframes

04

Every great interface starts with structure. We design low-fidelity sketches to map ideas quickly, then refine them into detailed, high-fidelity wireframes.

Low-to-High Fidelity Wireframes

04

Every great interface starts with structure. We design low-fidelity sketches to map ideas quickly, then refine them into detailed, high-fidelity wireframes.

Low-to-High Fidelity Wireframes

04

Every great interface starts with structure. We design low-fidelity sketches to map ideas quickly, then refine them into detailed, high-fidelity wireframes.

Low-to-High Fidelity Wireframes

04

Every great interface starts with structure. We design low-fidelity sketches to map ideas quickly, then refine them into detailed, high-fidelity wireframes.

Interactive Prototypes

05

We bring ideas to life before development. Interactive prototypes let you experience real interactions, gather feedback early, and validate usability before investing in code.

Interactive Prototypes

05

We bring ideas to life before development. Interactive prototypes let you experience real interactions, gather feedback early, and validate usability before investing in code.

Interactive Prototypes

05

We bring ideas to life before development. Interactive prototypes let you experience real interactions, gather feedback early, and validate usability before investing in code.

Interactive Prototypes

05

We bring ideas to life before development. Interactive prototypes let you experience real interactions, gather feedback early, and validate usability before investing in code.

Interactive Prototypes

05

We bring ideas to life before development. Interactive prototypes let you experience real interactions, gather feedback early, and validate usability before investing in code.

Usability & Testing

07

From moderated sessions to A/B testing, we validate design decisions, identify pain points, and refine experiences with real users to reveal how your product actually performs.

Usability & Testing

07

From moderated sessions to A/B testing, we validate design decisions, identify pain points, and refine experiences with real users to reveal how your product actually performs.

Usability & Testing

07

From moderated sessions to A/B testing, we validate design decisions, identify pain points, and refine experiences with real users to reveal how your product actually performs.

Usability & Testing

07

From moderated sessions to A/B testing, we validate design decisions, identify pain points, and refine experiences with real users to reveal how your product actually performs.

Usability & Testing

07

From moderated sessions to A/B testing, we validate design decisions, identify pain points, and refine experiences with real users to reveal how your product actually performs.

Iterative Methodology

08

We follow an iterative process of testing, learning, and refining, so every version of your product becomes smarter, faster, and more aligned with user needs.

Iterative Methodology

08

We follow an iterative process of testing, learning, and refining, so every version of your product becomes smarter, faster, and more aligned with user needs.

Iterative Methodology

08

We follow an iterative process of testing, learning, and refining, so every version of your product becomes smarter, faster, and more aligned with user needs.

Iterative Methodology

08

We follow an iterative process of testing, learning, and refining, so every version of your product becomes smarter, faster, and more aligned with user needs.

Iterative Methodology

08

We follow an iterative process of testing, learning, and refining, so every version of your product becomes smarter, faster, and more aligned with user needs.

Stakeholder Workshops

09

Our interactive workshops bring stakeholders together to define goals, prioritise features, and align business vision with user experience from the very start.

Stakeholder Workshops

09

Our interactive workshops bring stakeholders together to define goals, prioritise features, and align business vision with user experience from the very start.

Stakeholder Workshops

09

Our interactive workshops bring stakeholders together to define goals, prioritise features, and align business vision with user experience from the very start.

Stakeholder Workshops

09

Our interactive workshops bring stakeholders together to define goals, prioritise features, and align business vision with user experience from the very start.

Stakeholder Workshops

09

Our interactive workshops bring stakeholders together to define goals, prioritise features, and align business vision with user experience from the very start.

"Defining the problem is already half the solution"

"Defining the problem is already half the solution"

Our process is hypothesis-driven. We explore, create bespoke methodologies, research ideas, design wireframes, and test through rapid iterative cycles to build solutions that harmonise user and business needs.

Our process is hypothesis-driven. We explore, create bespoke methodologies, research ideas, design wireframes, and test through rapid iterative cycles to build solutions that harmonise user and business needs.

A heatmap overlay is displayed on an admin dashboard screen
A heatmap overlay is displayed on an admin dashboard screen
A heatmap overlay is displayed on an admin dashboard screen
A heatmap overlay is displayed on an admin dashboard screen
A heatmap overlay is displayed on an admin dashboard screen

Our Process

Our Process

Our Process

How your UX project journey will look like

How your UX project journey will look like

How your UX project journey will look like

01

3 Weeks

Discovery & Research

We begin every project by understanding your users and your goals. Through user research, behavioural analysis, and competitor benchmarking, we identify key insights and opportunities that shape a strong design direction.

Initial Assessment

Design Audit

Stakeholder Workshops

01

3 Weeks

Discovery & Research

We begin every project by understanding your users and your goals. Through user research, behavioural analysis, and competitor benchmarking, we identify key insights and opportunities that shape a strong design direction.

Initial Assessment

Design Audit

Stakeholder Workshops

01

3 Weeks

Discovery & Research

We begin every project by understanding your users and your goals. Through user research, behavioural analysis, and competitor benchmarking, we identify key insights and opportunities that shape a strong design direction.

Initial Assessment

Design Audit

Stakeholder Workshops

01

3 Weeks

Discovery & Research

We begin every project by understanding your users and your goals. Through user research, behavioural analysis, and competitor benchmarking, we identify key insights and opportunities that shape a strong design direction.

Initial Assessment

Design Audit

Stakeholder Workshops

01

3 Weeks

Discovery & Research

We begin every project by understanding your users and your goals. Through user research, behavioural analysis, and competitor benchmarking, we identify key insights and opportunities that shape a strong design direction.

Initial Assessment

Design Audit

Stakeholder Workshops

02

3 Weeks

Strategy & Architecture

Using our findings, we translate insights into a clear experience strategy. We define user journeys, content hierarchy, and information architecture to ensure every interaction feels intuitive and purposeful.

User Flows

Empathy Mapping

Information Architecture

02

3 Weeks

Strategy & Architecture

Using our findings, we translate insights into a clear experience strategy. We define user journeys, content hierarchy, and information architecture to ensure every interaction feels intuitive and purposeful.

User Flows

Empathy Mapping

Information Architecture

02

3 Weeks

Strategy & Architecture

Using our findings, we translate insights into a clear experience strategy. We define user journeys, content hierarchy, and information architecture to ensure every interaction feels intuitive and purposeful.

User Flows

Empathy Mapping

Information Architecture

02

3 Weeks

Strategy & Architecture

Using our findings, we translate insights into a clear experience strategy. We define user journeys, content hierarchy, and information architecture to ensure every interaction feels intuitive and purposeful.

User Flows

Empathy Mapping

Information Architecture

02

3 Weeks

Strategy & Architecture

Using our findings, we translate insights into a clear experience strategy. We define user journeys, content hierarchy, and information architecture to ensure every interaction feels intuitive and purposeful.

User Flows

Empathy Mapping

Information Architecture

03

4 weeks

Wireframing & Prototyping

We bring ideas to life through low-to-high fidelity wireframes and interactive prototypes. This allows us to visualise structure, test functionality early, and refine layouts before development begins.

Design System

Lofi Wireframes

Hifi Designs

03

4 weeks

Wireframing & Prototyping

We bring ideas to life through low-to-high fidelity wireframes and interactive prototypes. This allows us to visualise structure, test functionality early, and refine layouts before development begins.

Design System

Lofi Wireframes

Hifi Designs

03

4 weeks

Wireframing & Prototyping

We bring ideas to life through low-to-high fidelity wireframes and interactive prototypes. This allows us to visualise structure, test functionality early, and refine layouts before development begins.

Design System

Lofi Wireframes

Hifi Designs

03

4 weeks

Wireframing & Prototyping

We bring ideas to life through low-to-high fidelity wireframes and interactive prototypes. This allows us to visualise structure, test functionality early, and refine layouts before development begins.

Design System

Lofi Wireframes

Hifi Designs

03

4 weeks

Wireframing & Prototyping

We bring ideas to life through low-to-high fidelity wireframes and interactive prototypes. This allows us to visualise structure, test functionality early, and refine layouts before development begins.

Design System

Lofi Wireframes

Hifi Designs

04

6+ Weeks

UX & Interaction Design

Here, design meets experience. We craft visually engaging, conversion-focused interfaces with thoughtful interactions and micro-animations that guide users seamlessly through your product.

UI Design

Micro-interactions

Visual Design

04

6+ Weeks

UX & Interaction Design

Here, design meets experience. We craft visually engaging, conversion-focused interfaces with thoughtful interactions and micro-animations that guide users seamlessly through your product.

UI Design

Micro-interactions

Visual Design

04

6+ Weeks

UX & Interaction Design

Here, design meets experience. We craft visually engaging, conversion-focused interfaces with thoughtful interactions and micro-animations that guide users seamlessly through your product.

UI Design

Micro-interactions

Visual Design

04

6+ Weeks

UX & Interaction Design

Here, design meets experience. We craft visually engaging, conversion-focused interfaces with thoughtful interactions and micro-animations that guide users seamlessly through your product.

UI Design

Micro-interactions

Visual Design

04

6+ Weeks

UX & Interaction Design

Here, design meets experience. We craft visually engaging, conversion-focused interfaces with thoughtful interactions and micro-animations that guide users seamlessly through your product.

UI Design

Micro-interactions

Visual Design

05

3 Weeks

Usability Testing

We validate our designs through real user testing and performance analysis. Every iteration is informed by data, ensuring your product is both beautiful and genuinely effective in solving user needs.

Moderated Sessions

A/B Testing

Heatmaps

05

3 Weeks

Usability Testing

We validate our designs through real user testing and performance analysis. Every iteration is informed by data, ensuring your product is both beautiful and genuinely effective in solving user needs.

Moderated Sessions

A/B Testing

Heatmaps

05

3 Weeks

Usability Testing

We validate our designs through real user testing and performance analysis. Every iteration is informed by data, ensuring your product is both beautiful and genuinely effective in solving user needs.

Moderated Sessions

A/B Testing

Heatmaps

05

3 Weeks

Usability Testing

We validate our designs through real user testing and performance analysis. Every iteration is informed by data, ensuring your product is both beautiful and genuinely effective in solving user needs.

Moderated Sessions

A/B Testing

Heatmaps

05

3 Weeks

Usability Testing

We validate our designs through real user testing and performance analysis. Every iteration is informed by data, ensuring your product is both beautiful and genuinely effective in solving user needs.

Moderated Sessions

A/B Testing

Heatmaps

06

1 Week

Handoff

Once finalised, we prepare detailed design documentation, component libraries, and specifications for developers, ensuring a smooth and accurate handoff.

Handoff Documentation

Design and Test Files

Developer Specifications

06

1 Week

Handoff

Once finalised, we prepare detailed design documentation, component libraries, and specifications for developers, ensuring a smooth and accurate handoff.

Handoff Documentation

Design and Test Files

Developer Specifications

06

1 Week

Handoff

Once finalised, we prepare detailed design documentation, component libraries, and specifications for developers, ensuring a smooth and accurate handoff.

Handoff Documentation

Design and Test Files

Developer Specifications

06

1 Week

Handoff

Once finalised, we prepare detailed design documentation, component libraries, and specifications for developers, ensuring a smooth and accurate handoff.

Handoff Documentation

Design and Test Files

Developer Specifications

06

1 Week

Handoff

Once finalised, we prepare detailed design documentation, component libraries, and specifications for developers, ensuring a smooth and accurate handoff.

Handoff Documentation

Design and Test Files

Developer Specifications

Logo of B2 Custom Development

Looking to redevelop your redesigned interfaces?

We’ll take your redesigned interfaces further. Through custom web development, robust security, and scalable solutions, we deliver high-performing, enterprise-ready platforms built to grow with your organisation.

Looking to redevelop your redesigned interfaces?

We’ll take your redesigned interfaces further. Through custom web development, robust security, and scalable solutions, we deliver high-performing, enterprise-ready platforms built to grow with your organisation.

Looking to redevelop your redesigned interfaces?

We’ll take your redesigned interfaces further. Through custom web development, robust security, and scalable solutions, we deliver high-performing, enterprise-ready platforms built to grow with your organisation.

Logo of B2 Custom Development

Looking to redevelop your redesigned interfaces?

We’ll take your redesigned interfaces further. Through custom web development, robust security, and scalable solutions, we deliver high-performing, enterprise-ready platforms built to grow with your organisation.

Logo of B2 Custom Development

Looking to redevelop your redesigned interfaces?

We’ll take your redesigned interfaces further. Through custom web development, robust security, and scalable solutions, we deliver high-performing, enterprise-ready platforms built to grow with your organisation.

Let's Design a Smarter User Experience

Tell us a bit about your vision, and we'll reach out the next working day.

Let's Design a Smarter User Experience

Tell us a bit about your vision, and we'll reach out the next working day.

Let's Design a Smarter User Experience

Tell us a bit about your vision, and we'll reach out the next working day.

Let's Design a Smarter User Experience

Tell us a bit about your vision, and we'll reach out the next working day.

Let's Design a Smarter User Experience

Tell us a bit about your vision, and we'll reach out the next working day.